PROFESSIONAL RESUME

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PROFESSIONAL EXPERIENCE

CareerBuilder

Chicago, IL (remote position)

Email Marketing Manager

Remote Email Marketing Manager with a prominent US-based online job board focused on B2C jobseeker audience. Dedicated to establishing quantifiable goals to define & measure campaign success; improving email performance analysis with a strong focus on contributing to business objectives and KPI adherence; and refining device testing & QC (Quality Control) processes for consistent email appearance & functionality across all ISPs and devices

 

TOP SKILLS
  • EMAIL CAMPAIGN STRATEGY & TESTING: Defined overall B2C email strategy. Optimized results using A/B & multivariate testing using Iterable and SparkPost. Primary variables included audience segmentation, subject lines, CTAs, content enhancements, & content positioning
  • CONTENT CREATION & COPYWRITING: Wrote & edited content for B2C email marketing campaigns
  • DEVICE TESTING & QUALITY CONTROL (QC): Established & refined email device testing processes to ensure consistency across all devices, operating systems, & email clients
  • CAMPAIGN DATA ANALYSIS & REPORTING: Analyzed email performance metrics, optimized campaign strategy in response to data results, & designed slide decks to present channel reporting to leadership & other corporate stakeholders
RESULTS
CareerBuilder’s primary business objectives & KPIs focus on increasing B2C end-user job applications (as well as other engagement criteria at various funnel stages) and growing job seeker audience, an important factor for growing attracted investment from hiring companies (B2B market).
In direct consideration of these business objectives, the B2C email newsletter strategy I developed and executed from Q4 2022 to Q1 2023 contributed to a massive 427% increase in job applications; an overall 82% growth in B2C audience list size; as well as a 55% boost in newsletter click-through rates.

July 2022 – May 2023

Fungi Marketing

Greensboro, NC (on-site position)

Digital Marketing Specialist

Omnichannel digital marketing strategy and campaign management in Google paid search (PPC), paid social, and email marketing. Focus also on Google Analytics web traffic analysis for campaign optimization and reporting, as well as client account management in an agency setting.

April 2021 – June 2022

HealthTeam Advantage

Greensboro, NC (remote position)

Digital Marketing Specialist

Developed organic social media channels, email newsletter design, digital marketing graphic design & video production, editing WordPress website, and agency marketing liaison for North Carolina Medicare Advantage insurance company

June 2020 – April 2021

Volvo Trucks via Training Pros

Greensboro, NC (short-term contract position)

eLearning Developer

Developed and designed HTML5 internal training course modules for Volvo/Mack Trucks using Articulate Storyline 360; modernized & converted existing Flash courses to HTML5 format

March 2020

Flow Marketing Services

Winston-Salem, NC (on-site position)

Digital Graphic Designer

Designed & developed responsive HTML email campaigns, website graphics, display ads, and marketing print pieces for a regional automotive family of dealerships

February 2017 – October 2019

DealerActive / DA Solutions

Burlington, NC (on-site position)

Graphic Designer & Digital Media Specialist

Strategy for omnichannel digital marketing campaigns; designed web and print graphics for automotive dealerships in an agency setting; also provided support for automotive websites; managed team of 3 junior designers

June 2013 – February 2017

Carson-Dellosa Publishing

Greensboro, NC (on-site position)

Graphic Designer

Created and designed book interior layouts, covers, and full-color artwork for the educational supplement publishing industry

August 2005 – June 2013

EDUCATION

University of North Carolina at Greensboro

Master of Business Administration (MBA)
Marketing

Greensboro, North Carolina Campus

GPA: 3.52

August 2021 – May 2025

Savannah College of Art and Design

Bachelor of Fine Arts
Magna Cum Laude, Graphic Design

eLearning Campus

GPA: 3.76

August 2012 – March 2016

Guilford Technical Community College

Associate of Applied Science
Advertising & Graphic Design

Jamestown, North Carolina Campus

GPA: 3.67

August 2003 – August 2005

SOFTWARE & SKILLS

SOFTWARE

  • Adobe Creative Cloud
    • Photoshop
    • Illustrator
    • InDesign
    • Dreamweaver
    • Acrobat
    • Premiere
  • Microsoft Office
    • Excel
    • Word
    • PowerPoint
  • Google Suite
    • Google Sheets
    • Google Docs
    • Gmail
    • Google My Business
  • HubSpot CRM and Marketing
  • Mac and PC Proficiency

SKILLS

  • Coding and Authoring for Web
    • HTML5
    • CSS
    • Bootstrap
  • Content Management Systems (CMS)
    • WordPress
    • WooCommerce
    • Shopify
    • Wix
    • SquareSpace
  • Email Marketing (strategy, design, copywriting, and coding)
  • Copywriting, Copyediting, and Proofreading
  • Graphic Design for Print, Web and Other Digital Platforms (e.g., social media, display, and more)
  • Google Analytics, Google Ads, Google Merchant Center, Google Tag Manager
  • Social Media Marketing (Paid and Organic for Facebook, Instagram, and LinkedIn)
  • Marketing Automations (HubSpot, Salesforce, and Mailchimp)

CERTIFICATIONS & HONORS

Iterable

Foundations Certification

July 2022 – July 2023

Skillshop / Google

Google Analytics Individual Qualification
Google Ads Certifications: Search, Display, Shopping, Measurement

April 2021 – April 2023

Academic & Artistic Honors Scholarships

Savannah College of Art and Design

August 2012 – March 2016