OMNICHANNEL CAMPAIGNS
Working for Flow Automotive Companies, I developed the design and assisted with the strategy for a few key contest marketing promotions during pivotal points during the annual sales cycle. The March Mania and 12 Days of Giveaways promotions were great opportunities to help plan and execute omnichannel campaigns. Each promotion included paid and organic social media imagery, Wix microsites, posters, postcards, and email marketing components.
MARCH MANIA
March Mania was Flow’s 10-day promotion strategically planned to launch during the NCAA men’s college basketball tournament — the grand prize was a trip for two contest winners to the Finals. I designed the logo; poster & complementary postcard print components; Wi microsite, paid & organic social media marketing imagery; and a 10-piece responsive HTML email promotion announcement and awareness campaign targeted to a B2C audience of sales & service customers and deployed via Salesforce Marketing Cloud.
March Mania 2019 logo design
March Mania microsite design in action and a screen shot below the fold
Example of a March Mania animated GIF email campaign (Day 3 of 10)
March Mania 2019 poster displayed in dealerships across NC and VA
Take-home postcard design handed out to customers in NC and VA dealerships
12 DAYS OF GIVEAWAYS
The holiday season is crucial for the retail automotive segment and Flow’s 12 Days of Giveaways complements the season by giving away set prizes each day for the 12 days of the promotion to lucky contest winners. For this 2018 campaign, I created a poster, postcard, microsite, and a 12-piece HTML-driven email prize announcement and awareness campaign. The inspiration for this campaign was the now-ubiquitous Ugly Christmas Sweater.
12 Days of Giveaways microsite design
Example of a 12 Days of Giveaways animated GIF email campaign (Day 12 of 12)
12 Days of Giveaways 2018 poster displayed in dealerships across NC and VA
Take-home postcard design handed out to customers in NC and VA dealerships
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