MULTICHANNEL CAMPAIGNS
Working for Flow Automotive Companies, I developed the design and assisted with the strategy for a few key contest marketing promotions during pivotal points during the annual sales cycle. The March Mania and 12 Days of Giveaways promotions were great opportunities to help plan and execute multichannel campaigns. Each promotion included paid and organic social media imagery, Wix microsites, posters, postcards, and email marketing components.
MARCH MANIA
March Mania was Flow’s 10-day promotion strategically planned to launch during the NCAA men’s college basketball tournament — the grand prize was a trip for two contest winners to the Finals. I designed the logo; poster & complementary postcard print components; Wix microsite, paid & organic social media marketing imagery; and a 10-piece responsive HTML email promotion announcement and awareness campaign targeted to a B2B2C audience of sales & service customers and deployed via Salesforce Marketing Cloud.
March Mania 2019 logo design
March Mania Wix microsite home page and a screenshot below the fold
Example of a March Mania email campaign with animated GIF – including conditional coding to display a static image in Outlook, of course!
March Mania 2019 poster displayed in dealerships across NC and VA
Take-home postcard design handed out to customers in NC and VA dealerships
12 DAYS OF GIVEAWAYS
The holiday season is crucial in retail automotive, and Flow’s 12 Days of Giveaways complements the season by giving away set prizes each day for 12 days to lucky contest winners.
For this 2018 campaign, I established a poster, postcard, Wix microsite, and a 12-piece scratch-coded, responsive email prize announcement and awareness campaign inspired by ugly Christmas sweaters.
12 Days of Giveaways Wix microsite
Example of a 12 Days of Giveaways email campaign with animated GIF – including conditional coding to display a static image in Outlook, of course!
12 Days of Giveaways 2018 poster displayed in dealerships across NC and VA
Take-home postcard design handed out to customers in NC and VA dealerships
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