MULTI-CHANNEL MARKETING
Working for Flow Automotive Companies, I developed the design and assisted with the strategy for several key contest marketing campaigns for pivotal points during the year.
As a big college basketball fan, the March Mania campaigns were my favorite design and marketing opportunities! The 12 Days of Giveaways Campaigns were another opportunity to develop a contest marketing campaign for the holiday season. For all campaigns, a multi-channel approach was key, with social media images, microsites, posters, postcards, and email marketing components.
MARCH MANIA
March Mania was a 10-day promotion by Flow Automotive Companies, which was timed to launch during the NCAA Men’s College Basketball Tournament — the grand prize was a trip for 2 to the Finals. For this campaign, I created a logo, poster, postcard, microsite, social media marketing pieces, and a 10-piece responsive HTML email prize announcement and awareness campaign.
March Mania 2019 logo design
March Mania microsite design in action and a screen shot below the fold
Example of a March Mania animated GIF email campaign (Day 3 of 10)
March Mania 2019 poster displayed in dealerships across NC and VA
Take-home postcard design handed out to customers in NC and VA dealerships
12 DAYS OF GIVEAWAYS
The holiday season is important to the retail industry, especially within the automotive segment. At Flow, the holiday season takes on additional importance because of the Flow’s 12 Days of Giveaways campaign. For this 2018 campaign, I created a poster, postcard, microsite, and a 12-piece HTML-driven email prize announcement and awareness campaign. The inspiration for this campaign was the now-ubiquitous Ugly Christmas Sweater.
12 Days of Giveaways microsite design
Example of a 12 Days of Giveaways animated GIF email campaign (Day 12 of 12)
12 Days of Giveaways 2018 poster displayed in dealerships across NC and VA
Take-home postcard design handed out to customers in NC and VA dealerships
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