PROFESSIONAL EXPERIENCE

WORK EXPERIENCE

Fungi Marketing, Inc.

Greensboro, NC

Digital Marketing Specialist

Digital marketing (including paid search and paid social advertising), Google Analytics traffic measurement, and more for clients in a small agency setting

April 2021 – June 2022

HealthTeam Advantage

Greensboro, NC

Digital Marketing Specialist

Developed organic social media channels, email newsletter design, digital marketing graphic design & video production, editing WordPress website for Medicare Advantage insurance company 

June 2020 – April 2021

Volvo Trucks with Training Pros

Greensboro, NC

eLearning Developer

Developed and designed HTML5-compliant internal training course modules for Volvo/Mack Trucks using Articulate Storyline 360; Converted existing Flash courses to HTML5-compliant courses; Short-term contract position

March 2020

Flow Marketing Services

Winston-Salem, NC

Digital Graphic Designer

Conceptualized digital marketing strategies & designed responsive HTML email campaigns, website graphics, display ads, and marketing print pieces for a large automotive retailer

February 2017 – October 2019

DealerActive / DA Solutions

Burlington, NC

Graphic Designer & Digital Media Specialist

Created and designed all digital marketing, web, and print graphics for automotive dealerships in a small agency setting; also provided support for automotive e-commerce websites; managed team of 3 junior designers

June 2013 – February 2017

Carson-Dellosa Publishing Company

Greensboro, NC

Graphic Designer

Created and designed book interior layouts, covers, and full-color artwork for the educational supplement publishing industry.

August 2005 – Jue 2013

EDUCATION

University of North Carolina at Greensboro

Master of Business Administration (MBA)
Marketing

Greensboro, North Carolina Campus

GPA: 3.30

August 2021 – Present

Savannah College of Art and Design

Bachelor of Fine Arts
Magna Cum Laude, Graphic Design

eLearning Campus

GPA: 3.76

August 2012 – March 2016

Guilford Technical Community College

Associate of Applied Science
Advertising & Graphic Design

Jamestown, North Carolina Campus

GPA: 3.67

August 2003 – August 2005

SOFTWARE & SKILLS

SOFTWARE

  • Adobe Creative Cloud
    • Photoshop
    • Illustrator
    • InDesign
    • Dreamweaver
    • Acrobat
    • Premiere
  • Microsoft Office
    • Excel
    • Word
    • PowerPoint
  • Google Suite
    • Google Sheets
    • Google Docs
    • Gmail
    • Google My Business
  • HubSpot CRM and Marketing
  • Mac and PC Proficiency

SKILLS

  • Coding and Authoring for Web
    • HTML5
    • CSS
    • Bootstrap
  • Content Management Systems (CMS)
    • WordPress
    • WooCommerce
    • Shopify
    • Wix
    • SquareSpace
  • Email Marketing (strategy, design, copywriting, and coding)
  • Copywriting, Copyediting, and Proofreading
  • Graphic Design for Print, Web and Other Digital Platforms (e.g., social media, display, and more)
  • Google Analytics, Google Ads, Google Merchant Center, Google Tag Manager
  • Social Media Marketing (Paid and Organic for Facebook, Instagram, and LinkedIn)
  • Marketing Automations (HubSpot, Salesforce, and Mailchimp)

CERTIFICATIONS & HONORS

Skillshop / Google

Google Analytics Individual Qualification
Google Ads Certifications: Search, Display, Shopping, Measurement

April 2021 – April 2023

Academic & Artistic Honors Scholarships

Savannah College of Art and Design

August 2012 – March 2016